Overview

The China (Shenzhen) International Brand Underwear Fair (SIUF), approved by the Ministry of Commerce of the People's

Republic of China, is an annual lingerie industry event hosted by the Guangdong Textile Association and Shenzhen Shengshi

Jiuzhou Exhibition Co., Ltd., and organized by the Shenzhen Underwear Association, Informa Markets and Shenzhen

Shengshi Jiuzhou Exhibition Co., Ltd. The exhibition showcases new products, technologies, trends and applications of the

lingerie industry worldwide and strives to create a professional exchange platform integrating business negotiation,

international communication and brand display for lingerie manufacturers and the entire supply chain.

With the vision of "co-construction, co-sharing, co-existence and co-win, creating a global lingerie ecosystem", SIUF has been carefully cultivated for 20 years and has become the world's largest and most influential industry value service platform. For its 20th anniversary, SIUF covers new business forms such as intimate fashion brands, cross-border fashion, new retail e-commerce, live-streaming of best-selling products, and production and manufacturing. Relying on the exhibition resources and advantages of the supply chain and all-channel, it will create a comprehensive exhibition for exhibitors and professional visitors covering all channels. At the same time, it will host the U30 Global Lingerie Industry Summit, the China International Underwear Forum, the Golden Dudou Award Ceremony, the Best Intimate Apparel Design Awards (BIDA, formerly “The Charm of Oriental"), the finals of the SIUF International Supermodel Contest, and nearly 80 brand fashion shows, leading the new trends of global lingerie fashion.

Approved by:

Ministry of Commerce of the People's Republic of China

Guided by:

Commerce Bureau of Shenzhen Municipality 

CCPIT Shenzhen

The People's Government of Futian District

Sponsored by:

Guangdong Textile Association

Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd

Organized by:

Informa Markets

Shenzhen Underwear Association

Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd

Supported by:

China Textile and Garment Brand Strategy Promotion Committee

China Knitting Industry Association

China Textile and Garment Brand Strategy Promotion Committee

China Knitting Industry Association

Shenzhen International Chamber of Commerce

Zhejiang Seamless Knitting Association

Hongkong Intimate Apparel Industries’ Association

Shenzhen sewing equipment Association

Shenzhen Cross-Border E-Commerce Association

Zhongshan Xiaolan Town Chamber of Commerce

Jinjiang Swimwear Industry Association

Changle Lace Branch

Dongyang Knitting Industry Association

Yanbu Underwear Industry Association

Zhuji Socks Industry Association

Rui'an Clothing Chamber of Commerce

Suning County knitting Association

Gaoyang County Towel Association

Cangnan County Knitting Industry Association

Chendian Bra Association